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We are doing targeted outreach to five communities with this conference, as follows:

  • Education (encompassing both education reform and educational technology, i.e. "what we teach and how we teach it")
  • Free Culture (encompassing both modern content creation and appraisal of historical licenses (GLAM))
  • Open Data (encompassing both the challenge of dealing with large data sets and the public release of data sets)
  • Open Scholarship (encompassing open access and open research)
  • Digital Collaboration (encompassing everything from UX, to community management, to gamification, to direct democracy)

For each we are trying to create a "theme" page. These pages should assume little background understanding of Wikimedia, but a broad understanding of the theme subject area. The goal is to have friendly pages with which we can introduce people working in e.g. Open Data to Wikimedia in such a way as to make them reconsider Wikimedia as an open data project, which they may have never done before ("Isn't it just an encyclopaedia?").

We have done research at on each community to get some background on what they are doing, how wikimedia is relevant, and what people and organisations we should target specifically. While this is ongoing, a lot of the remaining work will be digesting that research into these theme pages.

I have put suggested outlines for how we can structure the theme pages on the talk page for each, e.g.

discussion of themes

If I see this, I refer to that. What this all have to to with the Wikimedia Community? Where are we there? We Authors and Photographers? The most is not in the Wikimedia project scope! Marcus Cyron (talk) 02:39, 8 November 2013 (UTC)
But this is what we're doing; it's educational technology, it's free culture, it's open data, it's open access research, it's digital collaboration - that is what the wikimedia project is, but I think you're so involved you take it for granted! Many people have written encyclopaedias before, but these things are what we are doing differently! EdSaperia (talk) 02:48, 13 November 2013 (UTC)