Submissions/An update and LIVE A/B Test from the Fundraising Team

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This is an accepted submission for Wikimania 2014.

Submission no. 1002
Title of the submission
An update and LIVE A/B Test from the Fundraising Team
Type of submission (discussion, hot seat, panel, presentation, tutorial, workshop)
Presentation
Author of the submission
Megan Hernandez, Peter Coombe, Victor Grigas, Jessica Robell
E-mail address
megan@wikimedia.org
Username
Meganhernandez
Country of origin
USA
Affiliation, if any (organisation, company etc.)
WMF
Personal homepage or blog
Abstract (at least 300 words to describe your proposal)

The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. Every year, we engage over 2 million people from nearly every country in the world to support Wikipedia and its sister projects.

How has the fundraiser morphed over the years from a 60 day annual campaign into a year-round model with a brief 2 week campaign per country? What's all this A/B testing about? And whatever happened to those Jimmy banners?! Check out this session to learn about:

  • A brief overview of Wikipedia's fundraising banner evolution
  • The latest A/B tests
  • The shift to year-round fundraising
  • Mobile fundraising
  • Localizing fundraising to nearly every country in the world
  • Our latest video campaign
Track
Length of session (if other than 30 minutes, specify how long)
30 minutes
Will you attend Wikimania if your submission is not accepted?
Slides or further information (optional)
Special requests
Prefer to present on the first day of the conference.


Interested attendees

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  1. Djembayz (talk) 12:47, 18 April 2014 (UTC)
  2. User:Nicola Zeuner (WMDE)
  3. 91.234.214.41 12:05, 4 August 2014 (UTC)
  4. Saraanine (talk) 10:38, 7 August 2014 (UTC)
  5. Add your username here.