Submissions/An update and LIVE A/B Test from the Fundraising Team
This is an accepted submission for Wikimania 2014.
- Submission no. 1002
- Title of the submission
- An update and LIVE A/B Test from the Fundraising Team
- Type of submission (discussion, hot seat, panel, presentation, tutorial, workshop)
- Author of the submission
- Megan Hernandez, Peter Coombe, Victor Grigas, Jessica Robell
- E-mail address
- Country of origin
- Affiliation, if any (organisation, company etc.)
- Personal homepage or blog
- Abstract (at least 300 words to describe your proposal)
The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. Every year, we engage over 2 million people from nearly every country in the world to support Wikipedia and its sister projects.
How has the fundraiser morphed over the years from a 60 day annual campaign into a year-round model with a brief 2 week campaign per country? What's all this A/B testing about? And whatever happened to those Jimmy banners?! Check out this session to learn about:
- A brief overview of Wikipedia's fundraising banner evolution
- The latest A/B tests
- The shift to year-round fundraising
- Mobile fundraising
- Localizing fundraising to nearly every country in the world
- Our latest video campaign
- Length of session (if other than 30 minutes, specify how long)
- 30 minutes
- Will you attend Wikimania if your submission is not accepted?
- Slides or further information (optional)
- Special requests
- Prefer to present on the first day of the conference.
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